our team / Moe Bruce

As a gifted facilitator and coach, Moe Bruce brings to her clients a true passion for helping to create organizations that inspire people's hearts and souls. She is dedicated to helping corporations balance people with profits and she works in partnership with her clients to find creative and inspiring ways to do so.

Moe has a strong entrepreneurial background in business. She has experience in both the private and the public sector and has an excellent track record for delivering results. She has held key positions in sales, marketing and general management, in Media, Leisure and, mainly, the Oil and Gas Industry. Typical of her achievements was her success as Sales and Marketing Director of a start-up service company, where she doubled turnover three years in succession, resulting in the sale of the company for £2 million. Whilst in the public sector, Moe spearheaded a new business initiative, where she was responsible for a budget of £650K, a team of 8 people and for developing strategy to develop and launch new growth companies in North East of Scotland.

Moe is a principal of IC International, a company dedicated to making the world of work a better place for everyone. She is an Associate of Potentials Unlimited and an accredited Insights Facilitator.

Her work with IC International has taken Moe across Europe and to North America, working with individuals and groups of many different cultures. Her talents in one to one coaching and group facilitation consistently lead to success for her clients and the following are typical responses to her work:

"You have encouraged and helped me to learn more about myself in the last 2 days than in my last 25 years."
"The biggest impact for me personally is that I finally feel I understand why people act in a particular way and, more importantly, why they don't act how I would. I never considered myself a people-person, but the concepts I have learned have given me a new confidence in leadership. I have been amazed at how quickly this new confidence and approach has changed the working relationships I have."
"The two day workshop was the best 'training' I have personally attended and one of the best things our company has done in its 18 years."
"You are talented. An excellent way of running a workshop. Thank you for a fantastic time."
"Every time we work together, in my one to one coaching or in the group setting, I feel more and more enlightened and uplifted."
"It just struck me what good value you are / have been. I'm glad that you eventually kicked your way into my office and got started on our case."
"My project would not be where it is today without my one to one coaching."
"You bring the best out in people. You are very giving, have time for everyone, deep connection and fun."
"You really helped me to open up and build my confidence. Thanks for being there for me."

Moe is a fanatical golfer (when time permits) and in another life might have chosen that as her profession. Moe currently lives in Aberdeen, Scotland with her daughter Caitlin.